PERCH SENSING INC. — DESIGN & BRANDING TEAM
A tailored site that helps fire departments assess and combat wildfire risks.
TEAM
Kristy Leung, Eric Grossman, Dominic Gaiero, Nathan Wang, Arthur Waidhofer
MY ROLE
Designer
TIMELINE
Q4 2024 – Q3 2025
SOFTWARE USED
Figma
PERCH SENSING INC. — DESIGN & BRANDING TEAM
A tailored site that helps fire departments assess and combat wildfire risks.
TEAM
Kristy Leung, Eric Grossman, Dominic Gaiero, Nathan Wang, Arthur Waidhofer
MY ROLE
Designer
TIMELINE
Q4 2024 – Q3 2025
SOFTWARE USED
Figma
PERCH SENSING INC. — DESIGN & BRANDING TEAM
A tailored site that helps fire departments assess and combat wildfire risks.
TEAM
Kristy Leung, Eric Grossman, Dominic Gaiero, Nathan Wang, Arthur Waidhofer
MY ROLE
Designer
TIMELINE
Q4 2024 – Q3 2025
SOFTWARE USED
Figma
THE OLD EXPERIENCE
Clarifying Perch Sensing's value for fire prevention stakeholders
Despite the information available on the site, up to 60% of firefighters, municipal departments, and wildfire prevention organizations struggled to understand Perch Sensing’s product and problem space, leading to high drop-off in engagement and adoption.
The original Perch Sensing web experience.
THE OLD EXPERIENCE
Clarifying Perch Sensing's value for fire prevention stakeholders
Despite the information available on the site, up to 60% of firefighters, municipal departments, and wildfire prevention organizations struggled to understand Perch Sensing’s product and problem space, leading to high drop-off in engagement and adoption.
The original Perch Sensing web experience.
THE OLD EXPERIENCE
Clarifying Perch Sensing's value for fire prevention stakeholders
Despite the information available on the site, up to 60% of firefighters, municipal departments, and wildfire prevention organizations struggled to understand Perch Sensing’s product and problem space, leading to high drop-off in engagement and adoption.
The original Perch Sensing web experience.
SOLUTION & IMPACT
Clear, skimmable data for high-stakes wildfire decisions
The interface surfaces key information in a skimmable, at-a-glance format, helping firefighters and wildfire organizations quickly understand Perch Sensing’s risk tool and ongoing wildfire conditions.
The redesigned Perch Sensing web experience.
SOLUTION & IMPACT
Clear, skimmable data for high-stakes wildfire decisions
The interface surfaces key information in a skimmable, at-a-glance format, helping firefighters and wildfire organizations quickly understand Perch Sensing’s risk tool and ongoing wildfire conditions.
The redesigned Perch Sensing web experience.
SOLUTION & IMPACT
Clear, skimmable data for high-stakes wildfire decisions
The interface surfaces key information in a skimmable, at-a-glance format, helping firefighters and wildfire organizations quickly understand Perch Sensing’s risk tool and ongoing wildfire conditions.
The redesigned Perch Sensing web experience.
DESIGN PROCESS
Case study: Improving clarity to support user growth
This case study demonstrates how I worked closely with engineering to iterate on designs informed by user insights and technical data, creating a polished, responsive experience that makes complex information more accessible to diverse audiences. I led the iteration of key interactions, applying design insights and partnering with developer Eric Grossman to address technical constraints and deliver a polished handoff.
DESIGN PROCESS
Case study: Improving clarity to support user growth
This case study demonstrates how I worked closely with engineering to iterate on designs informed by user insights and technical data, creating a polished, responsive experience that makes complex information more accessible to diverse audiences. I led the iteration of key interactions, applying design insights and partnering with developer Eric Grossman to address technical constraints and deliver a polished handoff.
DESIGN PROCESS
Case study: Improving clarity to support user growth
This case study demonstrates how I worked closely with engineering to iterate on designs informed by user insights and technical data, creating a polished, responsive experience that makes complex information more accessible to diverse audiences. I led the iteration of key interactions, applying design insights and partnering with developer Eric Grossman to address technical constraints and deliver a polished handoff.
DESIGN DECISION
Clarify early to drive engagement
To drive engagement, we redesigned the user journey by creating a dedicated product page for potential customers. Before the redesign, roughly 50–60% of visitors dropped off before reaching the contact form. By clarifying key information upfront and reducing friction, the new flow aimed to guide users more seamlessly from the home page to the product page and ultimately to the contact form, helping improve engagement and conversion.
Visitors to the original site frequently struggled to locate key product information, with roughly half dropping off before engaging further.
The redesigned journey highlights essential product information upfront, helping users quickly understand the offering and guiding them toward deeper engagement.
DESIGN DECISION
Clarify early to drive engagement
To drive engagement, we redesigned the user journey by creating a dedicated product page for potential customers. Before the redesign, roughly 50–60% of visitors dropped off before reaching the contact form. By clarifying key information upfront and reducing friction, the new flow aimed to guide users more seamlessly from the home page to the product page and ultimately to the contact form, helping improve engagement and conversion.
Visitors to the original site frequently struggled to locate key product information, with roughly half dropping off before engaging further.
The redesigned journey highlights essential product information upfront, helping users quickly understand the offering and guiding them toward deeper engagement.
DESIGN DECISION
Clarify early to drive engagement
To drive engagement, we redesigned the user journey by creating a dedicated product page for potential customers. Before the redesign, roughly 50–60% of visitors dropped off before reaching the contact form. By clarifying key information upfront and reducing friction, the new flow aimed to guide users more seamlessly from the home page to the product page and ultimately to the contact form, helping improve engagement and conversion.
Visitors to the original site frequently struggled to locate key product information, with roughly half dropping off before engaging further.
The redesigned journey highlights essential product information upfront, helping users quickly understand the offering and guiding them toward deeper engagement.
ITERATION NO. 1
Showcasing the product, not just the brand
I showcased the product’s main features with a clear screenshot to solve users’ uncertainty and make it easier for potential customers to understand how it drives engagement and conversions.
The original site had no information on the product or solution, only the story of how the company was founded.
We prominently featured the product, showing real-world applications and clearly demonstrating features to potential customers.
ITERATION NO. 1
Showcasing the product, not just the brand
I showcased the product’s main features with a clear screenshot to solve users’ uncertainty and make it easier for potential customers to understand how it drives engagement and conversions.
The original site had no information on the product or solution, only the story of how the company was founded.
We prominently featured the product, showing real-world applications and clearly demonstrating features to potential customers.
ITERATION NO. 1
Showcasing the product, not just the brand
I showcased the product’s main features with a clear screenshot to solve users’ uncertainty and make it easier for potential customers to understand how it drives engagement and conversions.
The original site had no information on the product or solution, only the story of how the company was founded.
We prominently featured the product, showing real-world applications and clearly demonstrating features to potential customers.
ITERATION NO.2
Refining navigation for a stronger first impression
I restructured the navigation to ‘How It Works’ and ‘Who We Are,’ using user insights to make the product clearer and more accessible for users.
Users were confused by ‘About’ and ‘Our Team,’ unsure where to find product-specific information versus team details.
I updated the navigation to ‘How It Works’ and ‘Who We Are,’ making it easier for users to quickly understand the product and its value.
ITERATION NO.2
Refining navigation for a stronger first impression
I restructured the navigation to ‘How It Works’ and ‘Who We Are,’ using user insights to make the product clearer and more accessible for users.
Users were confused by ‘About’ and ‘Our Team,’ unsure where to find product-specific information versus team details.
I updated the navigation to ‘How It Works’ and ‘Who We Are,’ making it easier for users to quickly understand the product and its value.
ITERATION NO.2
Refining navigation for a stronger first impression
I restructured the navigation to ‘How It Works’ and ‘Who We Are,’ using user insights to make the product clearer and more accessible for users.
Users were confused by ‘About’ and ‘Our Team,’ unsure where to find product-specific information versus team details.
I updated the navigation to ‘How It Works’ and ‘Who We Are,’ making it easier for users to quickly understand the product and its value.
ITERATION NO.3
Optimizing the contact form for better interaction
Collaborating with developer Eric Grossman, I transformed the contact form into a paginated, interactive flow that addressed user confusion and made it easier for customers to identify their organization, improving overall engagement.
Users faced a basic form with minimal interaction and no personalization, leading to confusion and drop-off.
The new interactive, paginated design helps visitors identify themselves and creates a personalized experience that streamlines completion and drives engagement.
ITERATION NO.3
Optimizing the contact form for better interaction
Collaborating with developer Eric Grossman, I transformed the contact form into a paginated, interactive flow that addressed user confusion and made it easier for customers to identify their organization, improving overall engagement.
Users faced a basic form with minimal interaction and no personalization, leading to confusion and drop-off.
The new interactive, paginated design helps visitors identify themselves and creates a personalized experience that streamlines completion and drives engagement.
ITERATION NO.3
Optimizing the contact form for better interaction
Collaborating with developer Eric Grossman, I transformed the contact form into a paginated, interactive flow that addressed user confusion and made it easier for customers to identify their organization, improving overall engagement.
Users faced a basic form with minimal interaction and no personalization, leading to confusion and drop-off.
The new interactive, paginated design helps visitors identify themselves and creates a personalized experience that streamlines completion and drives engagement.
FINAL SOLUTION
Designing a seamless journey that turns interest into action
The finished product streamlines the user journey, guiding visitors from discovery to contact with clarity and focus. We anticipate this redesign could reduce drop-off by up to 40% and increase contact form submissions by roughly 25%, improving engagement from the start.
FINAL SOLUTION
Designing a seamless journey that turns interest into action
The finished product streamlines the user journey, guiding visitors from discovery to contact with clarity and focus. We anticipate this redesign could reduce drop-off by up to 40% and increase contact form submissions by roughly 25%, improving engagement from the start.
FINAL SOLUTION
Designing a seamless journey that turns interest into action
The finished product streamlines the user journey, guiding visitors from discovery to contact with clarity and focus. We anticipate this redesign could reduce drop-off by up to 40% and increase contact form submissions by roughly 25%, improving engagement from the start.
LESSONS LEARNED
My key takeaway: Iterative, data-informed design paired with close collaboration drives effective outcomes
I refined the navigation and redesigned key product pages to help municipal and insurance users quickly find information, guided by observed user behavior and insights. Working closely with developer Eric Grossman, I solved technical constraints while ensuring the experience remained seamless and responsive. Through this process, I learned how designers can drive meaningful impact by balancing user needs, business goals, and technical realities.
LESSONS LEARNED
My key takeaway: Iterative, data-informed design paired with close collaboration drives effective outcomes
I refined the navigation and redesigned key product pages to help municipal and insurance users quickly find information, guided by observed user behavior and insights. Working closely with developer Eric Grossman, I solved technical constraints while ensuring the experience remained seamless and responsive. Through this process, I learned how designers can drive meaningful impact by balancing user needs, business goals, and technical realities.
LESSONS LEARNED
My key takeaway: Iterative, data-informed design paired with close collaboration drives effective outcomes
I refined the navigation and redesigned key product pages to help municipal and insurance users quickly find information, guided by observed user behavior and insights. Working closely with developer Eric Grossman, I solved technical constraints while ensuring the experience remained seamless and responsive. Through this process, I learned how designers can drive meaningful impact by balancing user needs, business goals, and technical realities.
Want to chat about this project?
Let’s work together!
I am open to UX & Product Design roles.
Want to chat about this project?
Let’s work together!
I am open to UX & Product Design roles.
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Designed with love by Kristy Leung <3
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Designed with love by Kristy Leung <3
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Designed with love by Kristy Leung <3