PERCH SENSING INC. — DESIGN & BRANDING TEAM
A tailored site that helps fire departments assess and combat wildfire risks.
TEAM
Kristy Leung, Eric Grossman, Dominic Gaiero, Nathan Wang, Arthur Waidhofer
MY ROLE
Designer
TIMELINE
Q4 2024 – Q3 2025
SOFTWARE USED
Figma
PERCH SENSING INC. — DESIGN & BRANDING TEAM
A tailored site that helps fire departments assess and combat wildfire risks.
TEAM
Kristy Leung, Eric Grossman, Dominic Gaiero, Nathan Wang, Arthur Waidhofer
MY ROLE
Designer
TIMELINE
Q4 2024 – Q3 2025
SOFTWARE USED
Figma
PERCH SENSING INC. — DESIGN & BRANDING TEAM
A tailored site that helps fire departments assess and combat wildfire risks.
TEAM
Kristy Leung, Eric Grossman, Dominic Gaiero, Nathan Wang, Arthur Waidhofer
MY ROLE
Designer
TIMELINE
Q4 2024 – Q3 2025
SOFTWARE USED
Figma
THE OLD EXPERIENCE
Despite available information on the site, firefighters, municipal departments, and wildfire prevention organizations have trouble understanding the nature of Perch Sensing’s product and problem space.
The original Perch Sensing web experience, designed with previous branding.
THE OLD EXPERIENCE
Despite available information on the site, firefighters, municipal departments, and wildfire prevention organizations have trouble understanding the nature of Perch Sensing’s product and problem space.
The original Perch Sensing web experience, designed with previous branding.
THE OLD EXPERIENCE
Despite available information on the site, firefighters, municipal departments, and wildfire prevention organizations have trouble understanding the nature of Perch Sensing’s product and problem space.
The original Perch Sensing web experience, designed with previous branding.
SOLUTION & IMPACT
Firefighters, municipal departments, and wildfire prevention organizations can get at-a-glance, skimmable information on Perch Sensing’s risk assessment tool and learn about ongoing wildfires.
The redesigned Perch Sensing web experience, which includes a blog feature.
SOLUTION & IMPACT
Firefighters, municipal departments, and wildfire prevention organizations can get at-a-glance, skimmable information on Perch Sensing’s risk assessment tool and learn about ongoing wildfires.
The redesigned Perch Sensing web experience, which includes a blog feature.
SOLUTION & IMPACT
Firefighters, municipal departments, and wildfire prevention organizations can get at-a-glance, skimmable information on Perch Sensing’s risk assessment tool and learn about ongoing wildfires.
The redesigned Perch Sensing web experience, which includes a blog feature.
DESIGN PROCESS
This case study demonstrates how I worked closely with engineering to refine designs and deliver a polished, responsive experience.
For this project, I refined key interactions based on user research and worked closely with developer Eric Grossman to ensure smooth handoff and address technical constraints.
DESIGN PROCESS
This case study demonstrates how I worked closely with engineering to refine designs and deliver a polished, responsive experience.
For this project, I refined key interactions based on user research and worked closely with developer Eric Grossman to ensure smooth handoff and address technical constraints.
DESIGN PROCESS
This case study demonstrates how I worked closely with engineering to refine designs and deliver a polished, responsive experience.
For this project, I refined key interactions based on user research and worked closely with developer Eric Grossman to ensure smooth handoff and address technical constraints.
DESIGN DECISION
Clarify early to drive engagement
To drive engagement, we redesigned the user journey by creating a dedicated product page for potential customers. This clarified key information upfront, reducing friction and guiding users seamlessly from the home page to the product page, and ultimately to the contact form.
When exploring the original site, users experienced confusion when navigating the site, unable to find information on the product, which led to lack of engagaement.
The new user journey guides visitors towards a comprehensive overview of the product, leading to higher clarity and engagement.
DESIGN DECISION
Clarify early to drive engagement
To drive engagement, we redesigned the user journey by creating a dedicated product page for potential customers. This clarified key information upfront, reducing friction and guiding users seamlessly from the home page to the product page, and ultimately to the contact form.
When exploring the original site, users experienced confusion when navigating the site, unable to find information on the product, which led to lack of engagaement.
The new user journey guides visitors towards a comprehensive overview of the product, leading to higher clarity and engagement.
DESIGN DECISION
Clarify early to drive engagement
To drive engagement, we redesigned the user journey by creating a dedicated product page for potential customers. This clarified key information upfront, reducing friction and guiding users seamlessly from the home page to the product page, and ultimately to the contact form.
When exploring the original site, users experienced confusion when navigating the site, unable to find information on the product, which led to lack of engagaement.
The new user journey guides visitors towards a comprehensive overview of the product, leading to higher clarity and engagement.
ITERATION NO. 1
Showcasing the product, not just the brand
We highlighted the product’s features with a clear screenshot, focusing on how potential customers can partner with the product to drive engagement and conversions.
The original site had no information on the product or solution, only the story of how the company was founded.
We prominently featured the product, showing real-world applications and clearly demonstrating features to potential customers.
ITERATION NO. 1
Showcasing the product, not just the brand
We highlighted the product’s features with a clear screenshot, focusing on how potential customers can partner with the product to drive engagement and conversions.
The original site had no information on the product or solution, only the story of how the company was founded.
We prominently featured the product, showing real-world applications and clearly demonstrating features to potential customers.
ITERATION NO. 1
Showcasing the product, not just the brand
We highlighted the product’s features with a clear screenshot, focusing on how potential customers can partner with the product to drive engagement and conversions.
The original site had no information on the product or solution, only the story of how the company was founded.
We prominently featured the product, showing real-world applications and clearly demonstrating features to potential customers.
ITERATION NO.2
Refining navigation for a stronger first impression
We restructured the navigation to focus on "About" and "Our Team," with the "About" page now clearly answering "What is Perch?" to better align with user expectations of understanding the product.
"Why Perch" and "About" confused users, who didn't know where to find information dedicated to the product, not the team.
The "About" page now directly answers "What is Perch?”, which helps users quickly understand the product.
ITERATION NO.2
Refining navigation for a stronger first impression
We restructured the navigation to focus on "About" and "Our Team," with the "About" page now clearly answering "What is Perch?" to better align with user expectations of understanding the product.
"Why Perch" and "About" confused users, who didn't know where to find information dedicated to the product, not the team.
The "About" page now directly answers "What is Perch?”, which helps users quickly understand the product.
ITERATION NO.2
Refining navigation for a stronger first impression
We restructured the navigation to focus on "About" and "Our Team," with the "About" page now clearly answering "What is Perch?" to better align with user expectations of understanding the product.
"Why Perch" and "About" confused users, who didn't know where to find information dedicated to the product, not the team.
The "About" page now directly answers "What is Perch?”, which helps users quickly understand the product.
ITERATION NO.3
Optimizing the contact form for better interaction
In close collaboration with developer Eric Grossman, we transformed the contact form from a basic layout into an interactive, paginated experience that allows customers to identify their organization, streamlining the path to engagement.
Basic form with limited interaction and no personalization.
Interactive, paginated design that personalizes the experience and allows for the visitor to identify themselves.
ITERATION NO.3
Optimizing the contact form for better interaction
In close collaboration with developer Eric Grossman, we transformed the contact form from a basic layout into an interactive, paginated experience that allows customers to identify their organization, streamlining the path to engagement.
Basic form with limited interaction and no personalization.
Interactive, paginated design that personalizes the experience and allows for the visitor to identify themselves.
ITERATION NO.3
Optimizing the contact form for better interaction
In close collaboration with developer Eric Grossman, we transformed the contact form from a basic layout into an interactive, paginated experience that allows customers to identify their organization, streamlining the path to engagement.
Basic form with limited interaction and no personalization.
Interactive, paginated design that personalizes the experience and allows for the visitor to identify themselves.
FINAL SOLUTION
The final product cuts through the noise, guiding users from discovery to contact with clear, focused paths that drive engagement from the start.
The home page clearly describes the "3 P's", a critical slogan and approach of the Perch Sensing product.
The product then takes center stage, showcasing its value and guiding users straight to contact.
FINAL SOLUTION
The final product cuts through the noise, guiding users from discovery to contact with clear, focused paths that drive engagement from the start.
The home page clearly describes the "3 P's", a critical slogan and approach of the Perch Sensing product.
The product then takes center stage, showcasing its value and guiding users straight to contact.
FINAL SOLUTION
The final product cuts through the noise, guiding users from discovery to contact with clear, focused paths that drive engagement from the start.
The home page clearly describes the "3 P's", a critical slogan and approach of the Perch Sensing product.
The product then takes center stage, showcasing its value and guiding users straight to contact.
LESSONS LEARNED
My key takeaway: Iterative design and dev collaboration drive success
From reworking navigation to showcasing the product, each iteration of this project was shaped by an awareness of our target demographic—municipal & insurance workers who needed a straightforward path to information—and close partnership with developer Eric Grossman. I learned the importance of nourishing a creative and honest partnership with cross-functional teammates and its incredible influence on building seamless, responsive experiences that align with user needs and technical constraints.
LESSONS LEARNED
My key takeaway: Iterative design and dev collaboration drive success
From reworking navigation to showcasing the product, each iteration of this project was shaped by an awareness of our target demographic—municipal & insurance workers who needed a straightforward path to information—and close partnership with developer Eric Grossman. I learned the importance of nourishing a creative and honest partnership with cross-functional teammates and its incredible influence on building seamless, responsive experiences that align with user needs and technical constraints.
LESSONS LEARNED
My key takeaway: Iterative design and dev collaboration drive success
From reworking navigation to showcasing the product, each iteration of this project was shaped by an awareness of our target demographic—municipal & insurance workers who needed a straightforward path to information—and close partnership with developer Eric Grossman. I learned the importance of nourishing a creative and honest partnership with cross-functional teammates and its incredible influence on building seamless, responsive experiences that align with user needs and technical constraints.
Want to chat about this project?
Let’s work together!
I am open to UX & Product Design roles.
Want to chat about this project?
Let’s work together!
I am open to UX & Product Design roles.
kl
designed with love by kristy leung <3
kl
designed with love by kristy leung <3
kl
designed with love by kristy leung <3